Marketing Specialist

C-SC Employment C-SC serves over 1,000 students, the majority of which are traditional-age students in residence on the campus overlooking the town of Canton, Missouri, and the Mississippi River.
As a residential, liberal arts college, Culver-Stockton’s mission is to prepare students of promise for a dynamic world through our distinctive experiential curriculum within a supportive learning community founded upon the best values of faith and the human spirit.
Our Identity Culver-Stockton College is a coeducational community in affiliation with the Christian Church (Disciples of Christ) committed to educational excellence, personal development and integration of liberal arts with professional preparation.
Submit Resume, References & Application Amy Baker, Executive Director of Human Resources Culver-Stockton College One College Hill Canton, MO 63435 Access an Application Here Application Submission Email abaker@culver.
edu About Culver-Stockton College: Culver-Stockton College is a dynamic and student-centered institution located in the heart of the Midwest.
With a commitment to providing a transformative educational experience, we prepare our students for success both in their careers and as responsible citizens in a global society.
Position Description: The Marketing Specialist position works within the Office of Marketing and Public Relations and is responsible for the coordination and promotion of the College’s Graduate and Professional Studies (GPS) programs.
Projects include but are not limited to digital advertising campaigns, content creation, targeted demographic research, digital media creation, etc.
The position will work closely with both the Dean of Graduate and Professional Studies and the Director of Communications and Marketing.
Responsibilities: Create content for GPS pertaining to email, social media, print, web, press and marketing materials.
Ensure brand consistency throughout all publications in relation to graduate studies.
Conduct market research to find answers regarding consumer behaviors, habits, and trends.
Brainstorming and developing ideas for creative digital marketing campaigns, specifically graduate and online studies.
Collaborate with other campus partners to coordinate brand awareness and marketing efforts.
Plan and execute graduate and online initiatives to reach the target audience through appropriate channels.
Assist in analyzing market data to help shape future marketing strategies.
Oversight of internal project requests and manage multiple deadlines simultaneously.
Undertake individual tasks of a marketing plan as assigned.
Assist with eternal media personnel visits and relations for the campus including media interviews.
Assisting with drafting content for press releases for external communications (e.
g.
press releases, newsletters) Work closely with the Dean and Director to facilitate media relations for graduate studies.
Qualifications: Bachelor's degree from an accredited college or university in marketing or communication.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.
) and market research methods.
Self-starter who thrives on juggling numerous high-visibility projects on fast and tight timetables and is capable of handling pressure.
Strong interpersonal and communication abilities (both oral and written).
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.
).
An ability, willingness, and flexibility to work some nights and weekends during busier seasons of on- campus activities.
Well-organized and detail oriented.
Commercial awareness partnered with a creative mind.
Must possess an understanding and enthusiasm for the mission and vision of Culver-Stockton College.
What We Offer: Competitive salary and benefits package including medical, dental, vision, life insurance, retirement matching, tuition remission/exchange and much more.
A supportive and collaborative work environment.
How to Apply: Interested candidates should submit the following application materials to Culver-Stockton College, Human Resources, One College Hill, Canton, MO 63435.
Electronic submissions to humanresources@culver.
edu are highly encouraged! A cover letter addressing qualifications and interest in the position.
A current résumé.
Contact information for three professional references.
Culver-Stockton College is an equal opportunity employer and welcomes candidates from all backgrounds to apply.
We are committed to creating a diverse and inclusive workplace.
Join us at Culver-Stockton College and make a difference in the lives of our students while advancing your career in marketing and communications! 11/30/2023